How to make money online? This is a question that hoods you day and night. Not because you are the vainest person on earth, but may be because you are tired of spending your precious time, money and resources on online business with nothing to show for it at the end of the day. The process of making money online can be confusing, as there are so many different subjects that you need to master. But if you want to make money online, you should focus on the tasks that will bring you traffic or revenue. Everything else is secondary.
One of the easiest and most cost-effective ways to promote and bring traffics for your e commerce is to use social media networking websites. Taking a flash back to as recent as 2009 / 2010, when people are just getting use to internet, and companies will find many businesses avoiding social media – not because they do not have the faith in social media, but more so because they didn’t know how to make it work for them. Today, the story is different. It is amazing how marketing has changed with social media. Many businesses now depend on social media for marketing and promotion of products and service. Social media has now evolved from amusement for kids to sophisticated channels for marketing businesses. These platforms have evolved from a quirky tool people use to communicate and shares information, to a big time marketing platform, capable of delivering ultra targeted ads to global audience. White hat social media strategy will hand pick your site from among the millions online and land you in the top three pages of the popular search engines. It will create a brand awareness of your business and expands and recreates by itself–just like a virus. Face book with over 500 million users worldwide is one of the highest traffic hubs on the internet. It can generates millions of leads and even convert them to sales and earnings. Others like Twitter, Google+, LinkedIn and MySpace can also deliver great results.
Important Tips On the Use of Social Media for Marketing
One of the reasons why online entrepreneurs, especially newbie in the industry struggle to make money if because of incorrect use of internet marketing techniques to pull traffics for sales and conversion. Incorrect use and haywire promotion in internet sphere may not bring desired result to your goals. Social media, is a white hat marketing tool, but if you use it incorrectly, the output may likely turn out to be a complete black hats result. Search engines like Bingo, Yahoo and Google have software that updates their algorithms regularly to prevent websites owner from getting pass the search engine with their black heart techniques. So even, if your incorrectly use social media techniques were initially effective, ultimately the search engine would discover you were trying to trick it and then de-index your site. Once your site gets black listed by the likes of Google, it is very hard to get it back!. For complete optimization, a few social media marketing tip is essential.
1. Setting Up of Fans Page and Attracting Fans; Setting up a fan page on your choice of social network sites is a good way to give a boost to your social media marketing campaign. When you set up you fans page on this platform, you will be able to receive heavy traffics which in turn will result to increase in revenue earnings. You can attract more fans to your fans page, by holding contest and broadcasting messages to encourage people to check out your fan page from time to time. You can also attract more fans, by giving freebies; i.e. e-books, special offers and so on.
2. Business Page Creation; Nearly all social network sites provide its registered members with the opportunity to create a business page for marketing and promotion. You can also make good use of the opportunity to promote your business and take it to greater height. You establish your presence correctly by choosing a befitting logo / image, titles, headlines for your business page and adding a detailed description of your business to the profile. The articles, text, images, videos, presentations, info graphics and comments must all be original and related to your business. No copies or re-writes of existing texts and articles. You can also include details such as contact information, location, service, products and a brief company history. With your business page, you will be able to give concise information about your company and the product and services you offer to both regular and potential client and even redirect them to your website, forums and blogs to pull traffics and improve on sales and earnings.
3. Get Maximum Likes; After, creating your business page, the next thing to do is work on getting as much as possible likes for your page. A business page without likes –Community- is like a tree planted in the middle of the Sahara. If you have a business page with no community, there will not be people / listeners to help you build brand awareness and deliver ROI. The more likes you get, the more traffics you will receive on your page. You can increase your like with Face book ads, eBooks, coupon and contest. You can also get likes, by creating different pictures / videos and upload them on your business page.
4. Regular Update; Your social media marketing campaign – with business page, fans page and millions of worldwide likes- is not complete without regular update. You update your business and fan page as well as your profiles regularly by posting information about new products or services you are offering and your company news /bulletin. If you fail to update and interact with your face book friends / clients then they may stop following you, causing you to potentially lose some business. You let your followers –client – know that you care for them and ready to attend to their need at any time. If feedback about your products or services is posted – weather positive or negative- respond promptly and attend to the issue amicably. Make the necessary enquiry and ask the client how you can be of help to his / her inquiry.
Use these tips to help you learn how to make money. In a time where there are so many products and services out there, you need to know what it takes to separate yourself from you rest.